- Map out your current marketing position and any existing strategies and tactics in use and their outcomes.
- Map out your target market.
- Map out your point(s) of differentiation.
- Build your story.
- Map your current experience from every guest and staff touchpoint, guest and staff perspective as well as every line item on the P&L.
- Measure your current guest experience levels through a Voice-of-the-Guest program.
- Look for touchpoints where you can significantly add meaningfully differentiated value to the experience.
- Analyze guest feedback to understand all sets of expectations – yours, your staff’s and the guest’s.
- Embrace the change necessary to add a meaningfully differentiated value perception to the guest experience.
- Coach and inculcate staff with the understanding necessary to be successful with the new strategies and tactics.
- Measure your effectiveness using your Voice-of-the-Guest program. Revise your story in terms that facilitate your guest’s perceptions of your brand.
- Wash, rinse, repeat.
You Have Two Options:
- Grow your business.
- Make excuses.
Our powerful business programs are about helping you and your business master the fundamentals and create positive, long-term opportunity. No other program(s) offers more value with the immediate impact or greater ROI than ours or creates the level of impacting and sustainable change necessary to grow your business.
Call Us Toll Free 888-998-8744 or use the contact form to talk about how we can help you realize an opportunity.