QFO: What are the biggest challenges an independent restaurant faces in its first 5 years of business?
The timeline is irrelevant. But the list of challenges is the same as it’s always been
TOH: Delusional Process Management Syndrome
"Many of the managers I come into contact with suffer from what I call: Delusional Process Management Syndrome"
13 Statistics About Restaurant Technology
Guests now expect (demand) that businesses cater to their appetite for technology. Here are some statistics that will help you understand what restaurant guests say they want from their dining experience.
Is Restaurant Marketing Broken?
A colleague asked this question in one of our forums recently and it has been haunting me ever since. So I must get this out. Is Restaurant marketing broken? – Yes What exactly is it that’s broken? The understanding of what works
Six Traits of Really Successful Restaurant & Hotel Marketing Leaders
Successful strategic leaders — the kind who thrive in today’s uncertain environment – do these six things well.
My Interview With Proven.com
Lots of questions & answers about restaurant marketing.
The Ugly Truth of the Loyalty Point Program
Facts, figures and insights about real, guest loyalty.
The Problem with ‘Not A Problem’
I suspect that more than once you’ve also received the same “not a problem” send off.
Restaurant Marketing: What Does An Empty Chair Really Cost?
I've always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.
Rules Of Thumb
What is critically important to understand about rules-of-thumb however, is that each business is unique and not every guideline will relate to every business in the same way or with the same context.